How It’s Made
Four things go in: 100% Blue Agave tequila, water, fruit flavor, and monk fruit sweetener. Everything about the process is in service of keeping the list that short.
The tequila
100% Blue Agave tequila, unaged. Anything that sits in a barrel starts adding notes that fight the flavor, and this is built so the agave reads clean.
The water
Filtered and mineral balanced. It is the backbone of the can, not the filler: it lets the tequila and the flavor read at full strength instead of getting in their way.
The flavor
Fruit flavor, built flavor by flavor and matched to the SKU. Enough to carry the drink and give it a name, not enough to hide the tequila behind.
The monk fruit sweetener
A little, to round out the flavor without adding sugar or calories. It is a fruit, not a sugar alcohol, so it does nothing to your stomach.
What is not in it
No sugar. Not added, not otherwise. 0g. No carbonation. Not a single bubble, which is the whole point. No sugar alcohols. Erythritol and the rest of that family are the reason a lot of low-calorie drinks sit badly, and we are not going to attack bubbles for bloating and then hand you the same problem in another form. No malt base. No gluten, because tequila never had any and we did not add a grain base to put some back. No artificial color.
Why 90 calories
That number is a result, not a target. Hold the alcohol at 4%, add no sugar, and 90 is where it lands. We did not formulate backward from a number on the front of the can, which is the more common way round.
Four flavors, still, 4%. Get on the list.