Nowhere to hide.
The category we had to name, because nothing on the shelf was it.
What it is
Still 100% Blue Agave tequila, fruit flavored, in a clean, lower-calorie build. Four ingredients. Barely sweet, made to be drunk cold and slowly.
Not a seltzer
No bubbles. Carbonation is a mask, and we took it off. Whatever is in the can has to stand on its own.
Not a canned margarita
No sugar poured in to make it work. Margarita cans on the shelf start at 160 calories. This one is 90.
Not a hard juice
Flavor is the point, not the filler. Four ingredients, nothing padded out with juice or sugar, and the tequila still tastes like tequila.
The build
Four ingredients. 4% ABV, 90 calories, 0g sugar, none of it added. Gluten free. Vegan. Still, always.
Four flavors on that one build: Hibiscus Lime, Peach Mango, Pineapple Guava, Passion Fruit Tangerine. Meet the four.
Four flavors, still, 4%. Get on the list.